A month later, their new campaign won an award. In his acceptance speech, Andrei thanked “a book on effective communication and the courage to stop guessing and start asking.”
Silence. Then Raluca said, “The fact is, I received your messages during the weekend. I do not check work emails on Saturday.” comunicarea eficienta ion-ovidiu panisoara pdf
Their manager, an older strategist named Victor, had just finished reading a book by Professor Ion-Ovidiu Pânișoară on effective communication. He decided not to mediate with reprimands, but with structure. A month later, their new campaign won an award