Not just one Emma. All of them. And if you’ve been scrolling through casting announcements lately, you’ve likely noticed a fascinating trend that we’re calling .

Enter the Emmas. Double View Casting is the art of hiring an actress who can be perceived completely differently by two different audiences (or in two different acts of the same film).

For decades, directors looked for a single actor to fit a single role. But today? The smartest productions are looking for two versions of the same person. Specifically, they are looking for an actress who can embody two opposing archetypes simultaneously.

If the lead’s first name is Emma, you know exactly what the director is doing.