Floafers - Uk

Step Light. Live Free. The Story of Floafers UK: From Dockyard Dream to Urban Essential Chapter 1: The Grey Morning in Cornwall

Before any launch, Jamie and Lena sent 100 prototypes to "The Floaters"—a random group of British misfits: a postwoman in Edinburgh, a river kayaker in Wales, a commuter on the Thames Clipper, and a chef who stood on wet kitchen floors for 12 hours a day. floafers uk

Floafers UK didn't launch with a billboard campaign. It launched with a single question posted on a Cornwall surf forum: "Why can't I wear smart shoes to the beach without ruining them?" Step Light

They don’t claim to change the world. But they do claim to change how you feel about wet feet. a river kayaker in Wales