2 Pdf: How Brands Grow Part

Maya shook her head. “The (from Part 2): Most buying happens on autopilot, using peripheral vision and fleeting memory. You don’t need deep engagement —you need mere exposure . Lots of it. Over time.”

“Are for you, not for them,” Maya finished. “What drives growth is distinctiveness , not differentiation. You don’t need to be better. You need to be more often noticed and more often remembered in buying situations.” How Brands Grow Part 2 Pdf

Maya held up two fingers.

“Most marketers, like you, believe in the —that people start as strangers, become buyers, then climb to ‘loyal fans’ who buy only you. But the data tells a different story.” Maya shook her head

Brands grow by acquiring more light buyers, not by deepening loyalty among heavy buyers. Lots of it

Six months later, he called Maya.