She went home, saw the 200 million combined views, the fabricated death, the memorial bench fund, and the hundreds of photoshopped “artistic tributes” to her teenage self. She cried, then called her brother.

Jennifer Webb—the real Jenny—was oblivious until a student in her third-period chemistry class raised a hand and said, “Ms. Webb, are you, like, famous on the internet?”

The post got 2 million likes in a day. But this time, the comments were different.