Kim & Mauborgne challenge one of the most dangerous assumptions in business: that success comes from beating rivals. Instead, they reveal that lasting value lies in —where competition doesn’t exist because the rules aren’t yet written.
🌊 Have you read it? What’s one assumption in your industry that deserves to be eliminated? libro la estrategia del oceano azul
Whether you lead a team, a startup, or a multinational—this book isn’t just a strategy. It’s a wake-up call to stop playing someone else’s game. Kim & Mauborgne challenge one of the most
But Blue Ocean Strategy isn’t about out-swimming the sharks. It’s about making them irrelevant. What’s one assumption in your industry that deserves
🔹 Reconstruct market boundaries to serve non-customers—those who don’t use your industry’s offerings because they’re too complex, expensive, or uninspiring.
Here’s a deep, reflective post in English (suitable for LinkedIn, Instagram, or a blog) about the book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne:
But here’s the hard truth: Blue oceans aren’t permanent. Copycats will come. The real discipline is in renewing your blue ocean strategy before it turns red.