Pdf Ideas Que Pegan Page

): Capture attention by breaking a pattern or challenging expectations. Maintain it by creating a "gap" in people's knowledge that they want to fill.

): Make people care. Appeal to their self-interest or their sense of identity. pdf ideas que pegan

You can find practical guides and summaries through these platforms: IDEAS QUE PEGAN - Chip Heath & Dan Heath - Maquimsa ): Capture attention by breaking a pattern or