Let’s break down the layers of this "target." To understand the target, you have to understand the whiplash of Saaya Irie’s career. She debuted in 2005 at the astonishing age of 11. She was the youngest person ever to appear on the cover of Shonen Jump at the time. For nearly a decade, she was the untouchable "Lolita" idol—protected by the legal boundaries of Japan’s strict publishing laws, but adored for her youthful energy.
Do you think Saaya Irie intentionally shifted her "target" to the nostalgic older fan, or did the industry force her into that corner when she outgrew the "teen idol" label? Is the "target" a marketing strategy or a prison? Saaya Irie Japanese Gravure Idol target
Then, she turned 20.