The company’s most significant strategic move came with its shift from a pay-per-course model to a . This was a gamble that paid off handsomely. For a flat monthly fee, users gained unlimited access to a growing library of thousands of videos. This model democratized access to expensive software training, allowing freelancers, students, and hobbyists to learn entire suites—such as the Adobe Creative Cloud or Microsoft Office—without bankrupting themselves.
However, the story of video2brain is also a lesson in the consolidation of the tech industry. In 2014, the software giant acquired the platform. Shortly thereafter, video2brain’s content was migrated and absorbed into Lynda.com (which LinkedIn had also acquired). Eventually, following Microsoft’s acquisition of LinkedIn, the entire library became part of LinkedIn Learning . Today, the original video2brain brand has disappeared, but its DNA remains. video2brain
In the early 2010s, the landscape of online education was fragmented. Learners relied on scattered YouTube tutorials, expensive DVD-ROMs, or dense, uninspiring textbooks. It was into this gap that video2brain stepped, becoming a cornerstone for creative and technical professionals seeking structured, high-quality video training. The company’s most significant strategic move came with