Bieber’s verse is pure bravado. He sings about critics, about proving people wrong, and about the electric feeling of commanding a room. It’s the musical equivalent of staring at yourself in the mirror and nodding.
Then, will.i.am takes over with his signature quirky bridge, and finally... The heavy, filtered electro-house beat that sounds like a robot learning to feel joy. The Cultural Impact: The Hashtag Era Let’s talk about the title: #thatPOWER . will i am justin bieber that power
This wasn't "Baby" Bieber anymore. This was Believe era Bieber. He was growing up, experimenting with R&B and dance music, and trying to shed his teenybopper image. Pairing him with will.i.am was a masterstroke. Lyrically, “#thatPOWER” isn't deep—and that’s the point. It’s a mantra for the dressing room before a big game or the shot of adrenaline before a night out. Bieber’s verse is pure bravado
The music video is a fever dream of Roman centurions, CGI pyramids, and dance battles. It doesn’t make sense, but you can’t look away. It screams "2013." Looking back, “#thatPOWER” serves as a bridge. For Justin Bieber, it was a step toward the more mature electronic sounds he would explore later on Purpose (think “Sorry” and “Where Are Ü Now”). It proved his voice could sit comfortably over a heavy club beat. Then, will
Is it high art? No. Is it a shot of pure, unapologetic energy? Absolutely.
If you were anywhere near a radio, a gym, or a summer pool party in 2013, you remember the drop. The synth stabs. The robotic vocals. The sheer, unstoppable energy.
We are, of course, talking about
